Multisectoral awareness of decarbonization

Skills gaps in the workforce and the lack of knowledge about decarbonization via hydrogen among governments, the market and society are challenges to be overcome for the energy transition.

That is why, in addition to the CPCs, Brücke is proposing a line of Ponte H2 activities dedicated to raising awareness in various sectors.

‘Time for H2’ consists of a series of videos to be shared widely on social media networks. The aim of producing this content is to raise awareness among the general public, the market and decision-makers about decarbonization via low-emission hydrogen:

• These are vertical videos with different themes about clean hydrogen

• There is a specific hashtag on the topic throughout the season

• The target audience is ordinary people aged between 15 and 50

• The idea is to show technology, market and public policy solutions

‘Time for H2’ aims to heat up the market and accelerate the growth of businesses and the strengthening of the supply chain. As well as showcasing exciting facts, technology and solutions, we want to show how this effort to decarbonize affects people's daily lives and awakens dormant offtakers.